GB News gets sneak peek inside Reform’s new HQ as People's Army takes ‘next step’ in march to No10
Just a stone's throw away from No10, Reform UK is laying the groundwork to launch an enormous campaign to topple Sir Keir Starmer at the next General Election.
Reform UK chairman David Bull, who was returned to the coveted post last month following Zia Yusuf's 48-hour hiatus from Nigel Farage's inner circle, is overseeing much of the operation, mobilising the ever-increasing paid-up members enlisting into the People's Army.
Splitting his time between the campaign trail and Reform's new headquarters, Bull revealed his cross-country excursions have seen him venture up to the Scottish Central Belt before rushing down to Mid Norfolk.
Returning to Millbank Tower, where Bull spends half of his working week, the 56-year-old kickstarted GB News's one-to-one guided tour of HQ with a sit-down in Reform's miniature studio.
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"This is where we are going to be broadcasting a lot more content for our members," Bull explained.
Adjacent to office space for accountants to mull over the latest cash injections thrown into Reform UK's election war-chest, a state-of-the-art gallery is tucked into the corner of the room.
Another room features a geometrical turquoise board, which some eagle-eyed politicos might have noticed has been appearing in Farage's slick social media videos.
GB News understands that Reform is looking to produce exclusive content for both its members and eye-catching clips for the wider public, with Farage's allies setting sights on Labour's 309,000-strong membership haul and the votes needed to win the next election.
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Reform UK chairman David Bull
REFORM UK
Nigel Farage and David Bull
REFORM UK
Reform UK chairman David Bull
REFORM UK
Bull is also focused on building on Yusuf's "amazing" efforts to set up 400 local branches - even putting focus on delivering community-led events for Farage's People's Army.
Hertfordshire and Essex hosted a summer party which doubled-up as a fundraising event to help fill Reform's campaign coffers.
However, Reform has suffered a recent dip in its membership tally - dropping from a peak of 237,099 to 229,562 in just a matter of weeks.
Reform's grassroots base had skyrocketed over the previous 12 months, having only counted on 40,000 paid-up supporters when Farage returned from the political wilderness to announce his candidacy in Clacton last summer.
The figure rapidly grew after Kemi Badenoch's launched her Boxing Day tirade against Reform's membership tracker.
Nigel Farage filming yet more slick videos
REFORM UK
Despite speculation that the dip comes amid Reform spats with Rupert Lowe and even - albeit temporarily - Yusuf, the opinion polls remain firmly in Farage's favour.
And Reform's digital and creative section is being utilised as another way to engage with voters, particularly given Farage's advantage over both Labour and the Tories on platforms such as TikTok.
GB News recently revealed that Starmer did not appear in 75 per cent of the content shared on TikTok in June.
It also found that Labour has featured Farage and Reform UK in approximately 35 per cent of its content.
Meanwhile, Farage appears prominently in Reform's social media campaigning and has personally amassed 1.3 million followers on the popular platform - which is more than all the other MPs put together.
Reform UK's growth charted
GB NEWS
And GB News's extensive coverage of the bizarre findings made by Yusuf's Doge unit is also getting some limelight - with a local government department liaising with councillors from Kent to County Durham.
There is also a renewed focus on building momentum ahead of the next General Election, specifically by targeting both the Welsh and Scottish Parliament Elections next year.
The 2025 Local Elections pile even greater pressure on Reform to mobilise ahead of polls opening next May.
“We’ve got to get 5,000 approved candidates, that works out at 9,000 or thereabouts through the doors," Bull admitted. "We’ve got to get 18 per day.”
However, the People's Channel was also told that Reform UK is preparing for two potential Westminster by-elections over the course of the next 12 months.
Reform UK chairman David Bull campaigning in ScotlandREFORM UK
"We have to be ready for at least two winnable by-elections," a top Reform source said.
Runcorn MP Sarah Pochin, who won her seat by just six votes in May's knife-edge by-election race against Labour, also shed some light on Reform's push for power.
She said: "Our biggest challenge now is to grow the infrastructure, the machine, the people that we need behind us, the volunteers that we need behind us, to go out and actually not only win successive by elections, but then be ready for the General Election."
After leaving Reform HQ, an insider hinted there is plenty more to come from Millbank Tower.
“We have only just got going, you haven’t seen anything yet," the senior Reform source said.
“We will be ramping up policy, campaigns and our election machine over the coming year.”
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